The Official CANNES LIONS blog
posted by TS at 11:35 AM
but they are saying the product is going to cost more. Isn't that bad for the brand?
DDB said to the americans Think Small.A i said to you get lost, loser.
where can i get a coupn?
if you can pay extra dollars in your stella, you can give me the money and I'll get you a Stella.
is that you Bob Greenberg?
News: this series won gold pencil in One Show.
creatively, i think it's great. but the "no valid" typo? kills me! how can you let an ad go out with a typo like that? and then it wins an award! i tried to believe it was intentional copy, but i just don't believe it.
This ad and the campaign ends up cheap. Just by inversing the coupon concept i don't think it wins. Its a good twisty idea for idea's sake. But I don't think it will help in building the brand as something really worth that price. I think if i buy this brand I will look like a fool, a parevnu, who has a lot of money but no style. Someone who goes n buys stuff and then lets the price tag stick out. no style.
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